How AstraFit Helped
Must Have to Reduce Costs
and Grow the Revenue
"With AstraFit, we get more satisfied customers, who
then become regular customers. The cost of service
paid off tenfold, which gave us the opportunity to earn
much more than we did previously."
Anna Kovalenko and Anastasia Yakovenko
MustHave is the first and largest Ukrainian mass market providing clothing products at affordable prices. They really care about their buyers and want to give them only positive emotions while shopping on their website. Must Have aims to provide buyers the a world-class user experience.
Partnership with AstraFit
Implementing the AstraFit online fitting room on MustHave developed substantial customer loyalty. As we know, many people refuse to buy clothes online, but after clients got an opportunity to virtually try on clothes on MustHave’s site, they were really surprised and we had splash of buyer engagement. As a result shoppers were trying more and buying more.
Seamless user experience was MustHave’s prime aim while cooperating with AstraFit. What’s more, after a 6 month of cooperation MustHave cutback support managers, as there was no need to spend time trying to help clients choose sizes anymore. As a result, they automated this workflow and reduced costs.
After using our online fitting room people cannot imagine another way to buy clothing online. With AstraFit shoppers get an estimate of how good clothing fits them on a scale from one to ten and they get ahuman-language description of how well clothing fits them.
Here is Anna, MustHave's co-founder, shares here feedback on AstraFit:
We`ve been working with AstraFit for over 2 years. Now we can be sure that new customers who use the AstraFit online fitting room can buy our clothes without facing any size related concerns. For regular customers, AstraFit becomes as important as the regular fitting room in our two brick-and-mortar showrooms. When we disconnected the online fitting room widget (for testing), we were bombarded with letters and phone calls asking one question: 'Where is AstraFit? How am I supposed to choose the size now?
Case study in figures